Receive 100% Exclusive Real Estate Buyer Internet Leads

Our real estate purchase leads are generated by online media purchases, organic search traffic and paid search advertising. We generate a custom campaign based on your area and number of leads required daily. We never use incentives to encourage people to fill out the lead forms.

REAL ESTATE BUYERS INTERNET LEADS FEATURES

Real Time Real Estate Purchase leads

The leads are immediately sent directly to your CRM or inbox in real time.

Real time leads are delivered to you via our proprietary Internet Lead Delivery System (ILDS). The ILDS was custom built from the ground up by our in-house IT staff with the expressed purpose of security, lead delivery speed, reliability, and usability by our customers.

Exclusive Real Estate Leads

We will not sell your internet real estate leads to multiple companies.

Every lead is sold 100% exclusive for 30 days.

Proprietary lead tracking and return system

You will be provided a login and password to view all the leads sent to you as well as to return any lead with a disconnected phone number of out of your area.

Quality Real Estate Leads

We provide high quality control standards for all leads. All leads have made a direct request to be contacted by a real estate professional. If you return your lead, we call the lead through our call center to verify that you only receive qualified, interested leads.

Real Estate Internet Lead Return Policy

We have a fair Return Policy

Leads will be replaced for the following reasons:

-Disconnected Phone

-Fax Number

-Outside of selected state(s)

REAL ESTATE INTERNET LEADS (16 Fields of Information)

Minimum order of $500

100% Exclusive

Chose your State(s)

Sample Real Estate Lead

You will receive the following with each lead

First Name Sarah

Last Name Olsen

Street Address 4507 Horizon Circle

City Spokane

State WA

Zip Code 99201

County Spokane

Phone# 253-529-6214

Best Time To Call

Email Address solsen@yahoo.com

# Bedrooms: 4

# Bathrooms: 3

Sq. Ft. Range: 2500-3000

Price Range: 300,000 – 350,000

Buying time frame: Less than 1 month

Additional Comments:(not required)

Order Now

Call the phone number above or fill out the form to the right to receive more information on pricing and availability of the real estate internet leads.

Struggling California Families

With many families all over the country making this daily struggle licensed California real estate appraisers Jason Scheiner and his partner, Shane Allen, created California tax refunds to help alleviate thousands of dollars off of the yearly tax burdens of California homeowners. A needed reprieve for borrowers who are struggling to make monthly ends meet.

Since 2006, on average, home prices in California have dropped 20% – 50% and higher in some areas according to the California Board of Realtors.  However, the County Tax Assessor typically does not automatically adjust the amount of property taxes paid to reflect the lower values.  The higher the posted values the higher the income to the county. It is actually up to the property owner to request the adjustment.

It’s this process and the ensuing evaluation where California tax Refunds comes into play. They perform a no-cost evaluation of California properties to determine if the owner is eligible for a tax reduction and lowered tax bills. If the homeowner is eligible then Schiener and Allen, and their company go to work handling all aspects of working with the assessor to help California property owners pay what they really owe. In fact homeowners are saving on Average $2,500 on their lowered tax bills.

Property Tax Reduction Guarantee

The company is going one step further, and honestly it’s the reason we are even discussing them here, if they file the paperwork and can’t save homeowners money they will refund the fee 100%, no questions asked. They also offer two payment options:

$129 – Guaranteed to save you money or your money back!

$39 – and a small contingency fee based upon how much they save the homeowner. This ends up being a great low cost option that is backed up by the results.

If you are currently working with clients whose homes have been on the market awhile and taxes are coming due in California this might be a good option to suggest to them. If you are a California realtor it might be a good list of recommended services to give to new home buyers or sellers. Anyway we can add value and savings to the services that we provide the better our own returns will be in the long run.

California Tax Refunds

Template Based Real Estate Websites

Whether you are just getting into real estate or have been in it for years I’m sure you’ve seen the myriad of template based real estate websites out there. They’re quite literally everywhere. Touted by the template design companies for their ease of use and built in content, template based RE websites exploded online in the early part of the decade.

In this post we’re going to go over primarily the cons of template based real estate designs and show why they, for the most part, can do more harm than good when it comes to marketing you, your services, and your properties online.

The Basics
Why are you getting a website? What purpose does a website fill when it comes to your real estate business? If you can’t answer those questions take a few moments to peruse our site as it will give you a wealth of free information as to what your website should do for you. Though I will gladly give you a real quick overview here.

Your real estate website should allow you to market you, your services, and most importantly, your properties, to a much larger, BUT more targeted market. You’ve probably heard the statistics “…70% of all home buyers and sellers go online first…”. Without a website that ranks on the FIRST PAGE of search engines such as Google how are you accessing those 70% of buyers? You’re not. Now on to design…

Why real estate templates are in a word: bad

A couple of the key components that the template based designers promote about their sites are some of the most detrimental. In fact one of the primary companies out there actually promotes themselves with tags similar to this:

Includes hundreds of themes
Special content
Real estate reports
Listing management program

First let’s discuss their hundreds of themes that give you different layouts and colors. The problem is these are the same layout combinations that, literally, thousands of other agents are using. What’s setting you apart? What’s making your valuable visitors stick? You will never see these sites advertise their bounce rates (the number of people who leave a website without going to any other pages – a critical number in real estate)

They offer an example site, listed as “the most impressive website”, here are some of those stats:

13.91%
Code to Text ratio. You want MUCH higher. Essentially it says the home page is nothing but code.
VERY bad for search engines.

52.71 seconds
That’s the amount of time it takes to load the HOME PAGE on a dial up connection.
17.49 – The time it takes on a DSL / Cable modem connection. Those two connections represent around 90% of the people that will come to your site.

On average you have less than 8 seconds to capture someone’s attention to keep them on your site. New information suggests its down to 3 seconds. How much business are they missing because their site takes so long to download?

Duplicate Content
Duplicate content, in the simplest of terms, is any information, or content, that can be found elsewhere on the web. Google and other search engines give value to the first site that it finds the original content on. The flip side of this is the search engines can actually  devalue websites that are also using the same exact content. It is built into their algorhythm to discard or give less credit to sites it considers “scraper” sites. The “real estate reports” and “special content” on many of these template bases sites offer the same canned content used on thousands of other sites and does you and your real estate business absolutely no good. It can actually do you harm if you are one of those thousands of sites utilizing those “special reports” that are duplicate content from other sites. Google especially (which Google has the largest market share) likes to see fresh new content that they can deliver to people using their search engine. Not the same content recycled over and over again.

Cost
If a company is going to charge you a small “setup” fee and a monthly fee to “design” your website, RUN. If it says “Websites from $29 a month” or “websites from $99 a month” you now know that this is a template site where they flip a switch and voila you have a online brochure that looks just like everyone elses that most likely no one will ever see. Lets be honest real estate, especially online is competitive. If you’re being quoted less than $2,500 for a real estate website than chances are you might just be throwing your money away. Most real estate websites, to be effective, need to be a minimum of 25 CUSTOM pages. Not canned information and templates. It should also have the ability to offer your listings in a search engine friendly manner and offer IDX/MLS integration within your site, not some frame. Definitely do your homework when it comes to price.

How to check If your site is a template or does not have search engine friendly code

Go to your websites home page and with your mouse, using the right click button, click in the middle of your site, but not on an image. A small window will open up with a bunch of different options. Using your mouses left click button, click on “View Page Source” a new page will then open up with what is the “code” of your website. If you see a lot of things that look like this<td> and <tr> then your site is very likely a template and is not very search engine friendly. If however you see primarily <div> tags you might be in luck as the site might be designed using CSS instead of tables. However the caveat of that is that it could be laden with a lot of unneeded images that can cause the same problems as having an all table site. Now that might be getting a little too technical, but it is a 10 second check that can give you some insight into your website.

If you currently do not have a website than make sure that your designer uses a tableless CSS / XHTML design. The better designers will all use this method, but many, because its easier to use tables, will not use a tableless design. Especially if they are using a template based design in which to create your website. Creating a tableless design takes much more skill, its a longer process, and requires extra testing to make sure it fits into all browsers. However the rewards FAR outweigh the time it takes to do it right.

If you’re thinking about redesigning your website, or even getting a website for the first time, definitely look at all your options. Yes real estate template designs are going to be cheaper because there is no work involved for them. However, when it comes to reaching 70% of your target market the reality is it most likely just wont get it done. Even if you do manage to spend the extra money (it costs more to SEO a template site) the bounce rate can be astronomical. We hear from realtors all the time that tell us they are getting traffic to their site, but when asked how many leads they are getting its 1 out of every 500 or so unique visitors. That is unacceptable in ANY industry, but especially in real estate and during this current market.

A complete Custom website and SEO package to make you the dominant leader in your area doesn’t have to cost a fortune, but it is mandatory if you want to make sure that you weather any real estate market.

Custom Website

You need a website, your own website. Not a page on someone elses website. You need your own domain and you need to have a website built. Here is where it gets tricky. A lot of companies offering “real Estate websites” and they are nothing more than computer generated real estate website templates. Templates that look like every other realtors out there, templates that are actually detrimental to your ability to use any kind of online marketing such as SEO or PPC. Custom doesn’t have to be expensive, but just make sure you get the right kind.

Search Engine Optimization

You probably came to this very site from a search engine. Coincidence? No it was carefully planning and optimization that allowed us to place higher in the search engines than other sites targeting the same keywords. That’s how you ended up here instead of somewhere else. The same principle applies to search engine optimization for your site. You want that home buyer or seller on your site, not your competitions.

Social Networking

This in a word is now critical for a real estate agent. Whether you are utilizing Active Rain, LinkedIn, MySpace, Facebook, twitter, stumbleupon, Digg, or any other social outlet as long as you are using them and using them correctly you are on the right path. This is where an experienced social networker should really be used as there is a right way to utilize these sites and then there is a VERY wrong way to use these sites. You want it done correctly to really maximize your potential.

Online Classified Ads

Sites like craigslist, backpage, and many others can be great places to pick up new buyers especially. However those with a professional ad, know HOW to place their ads, and WHEN, are the most successful at using these sites. This is well trial and error comes into play, but if you have a developer that is familiar with this method than that is a good way to go. Writing an ad with some text and your phone number will NOT convert anyone to working with you or looking at your listings. You have to go above and beyond and convey why you are the realtor to work with in the area.

Pay Per Click Campaigns

With a pay per click campaign you essentially pay everytime someone goes from sites like Yahoo and Google to your site. The price can range anywhere from .05 cents to as high as $100+ per click. Most localized real estate keywords tends to be in the 1.00 – $3.50 range. While when compared to search engine optimization pay per click will cost you a lot, it’s a great tool to use the first couple of months while you are building your search engine ranking. It’s also a good tool to use to test keywords and clicks. You can use Pay per click to test to see which keywords will actually convert the most often to leads to your site. By doing this you can then fine tune your search engine optimization campaign to go after those higher converting keywords. Used properly pay per click can be a beneficial tool to your online marketing.

Hopefully we gave you a few tips and insights and will continue to write a few more over the next few weeks. Stay tuned to the site.

]]> http://www.realestatesalesleads.net/marketing/online-realtor-marketing-tips/feed/ 0 http://www.realestatesalesleads.net/marketing/paying-your-friends-for-real-estate-referrals/ http://www.realestatesalesleads.net/marketing/paying-your-friends-for-real-estate-referrals/#comments Sat, 15 Nov 2008 03:35:44 +0000 Real.Estate.Leads http://www.realestatesalesleads.net/?p=45 You would think that everyone you know should be referring business your way. But sometimes, they don’t want to take the risk. What if the people they refer to you don’t get approved, and waste your time, or what if you don’t do a good job to the people they refer to you. This fear is one reason why referrals don’t get made in the first place.

In order to help a person overcome their fear with some good old fashioned quid pro quo, it sometimes makes sense to make it known among your circle of friends that you will pay them for their referrals.

Now, it’s important that you check with the real estate division in your state.

The State of Utah Real Estate Division displays the Utah Admin Code referrant to this type of activity, In Utah Admin Code R162-6, section 6.1.9 and 6.1.9.1.

6.1.9. Finder’s Fees. A licensee may not pay a finder’s fee or give any valuable consideration to an unlicensed person or entity for referring a prospect in a real estate transaction, except as provided in this rule.

6.1.9.1. Token Gifts. A licensee may give a gift valued at $50 or less to an individual in appreciation for an unsolicited referral of a prospect which resulted in a real estate transaction.

So in Utah, a licensee is allowed to give a gift valued at $50 (or less) to someone for an unsolicited referral.

So an obvious question is, how can I avoid breaking this rule, yet still receive referrals.

One sure way to violate this rule would be to offer a referral in any kind of printed form. That would clearly be a solicitation (in this Layman’s opinion) and would of course qualify. No email saying “$50 Thank You For Referring Me To a Friend”. No postcard, or flyer.

Also, of course, would be giving someone a gift of over $50. That also would pretty clearly be against the rule.

But if you received an unsolicited referral from a past client, and then gave them a gift of $50 or less, would that be ok to put in your newsletter that you received the referral from them? I think it’d pretty clearly violate the rule if you then asked for referrals from others. But what if you just left it at that.

What if you displayed a placard on your office wall which read: “Section 6.1.9.1: A licensee may give a gift valued at $50 or less to an individual in appreciation for an unsolicited referral of a prospect which resulted in a real estate transaction.”

Personally, I believe the rule is to keep people from offering bounties for people to turn in friends and family looking for Realtors. Imagine opening the paper and seeing bidding wars from different brokerages trying to buy business.

If you have a story of something nice you were able to do for a client that shared a lead with you (which resulted in a real estate transaction) I don’t feel it’d be inappropriate to share it, in person, with your clients, friends or family.

Sometimes, when debating on whether to give a name to a real estate sales agent, it’s the GIFT that counts.

As always CHECK WITH LOCAL ENFORCEMENT AND CODES.

Don’t go get yourself in trouble just for a lead…

One way to get real estate leads is to offer free market analysis to homeowners. This should be done by word of mouth, local advertising, and internet advertising. Additionally, the real estate agent should register with the Linkedin Network, among many other social networking sites, and try to have as big a network as possible there. Though be careful, spam is VERY prevalent on these sites. Treat this as a business relationship. Only add someone as a “friend” if you would really consider them for friendship in the “real world”. For example someone selling Viagra would NOT be a good person to have in your network. Consult a real internet marketing professional to get the most out of online social networking.

Network, network, network! Join local civic organizations such as Rotary Club, Lions Club, Kiwanis, Junior League, etc. The more people in your sphere who know you’re a real estate agent the more that will be comfortable working with you. They will have the knowledge that you have shared and familiar interests.

One idea for a real estate agent to find prospective clients is to place an advertisement in college newspapers, especially between the months of March and June, when students are looking for housing for the next school year.

One way to get real estate leads would be to view local news papers and search the “legal” announcements for recent divorce proceedings.

Are you near a military base? They are an often untapped source of potential sellers, and that leads to buyers (those being stationed at the base). If not a base, are you near any industry or neighborhood that has any transient qualities? More opportunities come when the quantity of buy/sell is high.

One way to find prospective leads is to host open-houses and get to know the prospective buyers. Then if the prospective buyers do not yet have a buyer’s agent, you could offer to be their agent. ALWAYS announce your open houses on your website.

Contact large companies in your area that recruit and hire people who relocate to your town. Speak to their HR department and let them know you are interested in showing homes to their new employees who move into the area. Leave them a stack of your custom business cards.

Establish relationships with wedding planners, photographers, printers, etc. who provide services for people planning to tie the knot. Many of their clients could be leads for you. You might even create a lovely gift certificate and find a way for the happy bride and groom to list you as one of the choices for their gift registry — help pay for down payment, perhaps. (I have noticed many unusual kinds of requests these days, not just a piece of flatware for the china we have chosen)

Most cities/towns have a website that allows local business listings. Many newcomers and residents will visit this page, so be sure to add you business contact information to the cities you work in. This is where your custom website comes in handy.

Though marketing yourself online is now the most effective method to reach prospective real estate buyers, the other method could be to distribute detailed information of your projects directly to community clubs/associations or welfare associations as they cover all the residents of that area and are closely-organized groups. Once they recommend any specific projects, the members tend to follow the advice.

The real estate developer can also do value addition by providing all sort of legal assistance, explaining complex legal terms in a simplified manner, providing home-loan facilities and getting them approved, after sales maintenance. These value additions are of immense help from customers’ point of view. It would also build sustained relationship with the clients who can be expected to approach you again and again in future too, just because of this special service. You can also approach big companies employing thousands of employees at one place and distribute your project details through their central administrative department to make it accessible to their employees by convincing them of the benefits that your project would bring to their employee in getting dream homes.

The place where a lot of real estate chatter happens is in the locker room of health clubs. Join a club, work-out, and start to get to know people. You would be surprised at how effective this is (plus you get good exercise!).

Hold a free “Investment Seminar”. Discuss various investment options like mutual funds, bonds, stocks, and real estate. Focus on real estate as the best method in your opinion. Say opinion since you cannot prove it is the best and you can substantiate it with personal success stories on earnings from real estate investments. You may get to meet sellers or buyers in one seminar.

One way to get real estate leads would be to become really good friends with the manager of a real estate company and tell him you are looking for a house and he might be nice enough to show u a few houses before they go on the market.

One way to get real estate leads is to purchase add space in “new student guides” for colleges or Universities in your area. Many times parents would rather to purchase a condo or townhouse or even a home for their child when they go to school. It gives the child a place to stay and becomes an investment for the parent.

By tying up with a company which has a huge employee base like Microsoft etc. Or putting up an ad in place within such company like the cafeteria which is visited by lot of employees.

Talk to all your friends and family and see if anyone they know is buying or selling a house.

One way to get real estate leads would be to hold a free short lecture or seminar for the general public interested in selling their houses which would teach them ways to increase the value of their home.

I think a good place to look for leads is to look at online forums like craigslist. Many people are trying to sell homes on their own without help from a real estate professional. You may be able to find a better variety with some help from sites like that than you would find in other places. It may better fit your customer’s needs. You could also post that you were looking for customers to sell homes for.

Post a flyer with your name and contact information (include your website!) on tear away strips, on free boards at places such as the library or supermarket. Also, you can leave a stack of your flyers at places that have free publications (such as the entrance to the supermarkets). I use to sell AVON and I actually got a number of customers that way. You can also offer freebies (on your flyers) for the prospective clients to tour your homes or sell their home through you (Tupperware, small kitchen appliances, BBQ grill, etc.) Something for the house.

You can also try setting up a booth at local fares or at school carnivals and such. The fee for the booths are usually minimal. Instead of just having your name and business cards out, offer a game of some sort (like spinning a wheel and getting a prize) to get people to come to your booth. Have lots of pics of the houses you are listing and also display the benefits of listing their home with you. Have an information form they can complete so you can contact them later. Good Luck!

Look up all the people in your area who are behind on their property tax bills. Maybe they are overwhelmed and are thinking about selling.

Buy a moving truck! Put your business name and information on the sides. Advertise the fact that new home owners can use the truck for free for local moves. New customers might be more inclined to use your realty office if they know they won’t have the expense of a moving truck. (They refill the gas tank when they bring it back, of course).

I’m not sure where the Realtor is located, but catering to the military market in a military-saturated area is always a plus. Military people are relocating frequently, and many buy homes where they move to; sometimes they even keep the house and rent it out if they relocate before the house turns a profit, etc.

One way to get real estate sales leads would be to set up a booth at grade school fairs or to participate at the school on some other level. Parents are typically motivated to buy instead of rent when their child starts school.

I would target people living in apartment complexes because they are more likely to be in the market to buy a house or to lease a house/condo in near future. Create a friendly letter describing your service (if you are a buyer’s agent, it’s a plus), and mail the letters to every tenants in apartment complexes in your area. You can even create a newsletter highlighting some of your “hot picks” of the properties you handle. Also, advertise on local community website because they are often visited by people moving to the community. You can even volunteer to write an article about the community for the website. This way, you will get free advertising.

Figure out the addresses of rentals in the area and send literature to people currently renting. They may think they are not able to buy a house, but they very well could be.

An agent may do well if they market themselves through a give away or drawing in an apartment community. Many people in apartments want to move to a house but not sure they can or know how to even start.

This may sound bad, but try hanging around pawn shops or leaving a stack of brochures/flyers/business cards there. When people are hocking their valuables because they’re short on cash, they might be good candidates to sell their homes to get the cash out of their homes. At the same time, the people looking for good bargains at a pawn shop are probably also going to be interested in the good bargains that you, the good real estate agent, can show them, and there are plenty of used power tools available to fix the “fixer uppers”…

Create a neighborhood information website (where to find services, school info etc) of the area you want to farm, the Realtor ads on the website link to your site.

One way for real estate leads is directing advertisement to carpenters for fixer-uppers. Carpenters are looking for deals to flip.

Mail postcards with pictures of houses that you have closed in the area showing what % of the asking price you were able to get for your seller. 1320 Scotsman sold for 98% of asking price in only 10 Days!!! List YOUR house with me!

One way to get real estate leads would be to take out an ad in the same page of the local newspaper that weddings are announced in. Many people look to buy a house once they get married.

When I was growing up, I worked for my dad in his insurance brokerage. He always stressed changes as a way of getting leads. Are a couple expecting, or did they just have a baby – might need a bigger house. Husband died? Might be time to sell in a few months (this one would require some thought to go about it tactfully). Kid off to college – might be time to sell. Promotion at work – now she’s got the buy to afford that new house. Read the papers, especially the small ones – they’re chockful of this information. Google the name, get an address or phone number depending on your marketing strategy, and go for it. Business journals are good for promotions and relocation information.

I have found that the best way to get Real Estate leads is to send out a Market Update – Just make sure that it is not restricted by your local MLS Board.

A real Estate Agent can make follow-up phone calls after a transaction to get old clients to references the Real Estate Agent.

Check the obituaries and find out if the deceased owned a house. The surviving family members or estate might be selling the home.

Buy ad space in the yahoo real estate section. I know that when I was looking for a house I used their MLS listing search and every page had an ad for a local real estate agent that said ‘contact ____ about this listing’, even if it was not their exclusive listing.

An overlooked way to get real estate leads is through completing BPO’s (Broker Price Opinions) for various finance companies. Many times the companies are in the process of foreclosing on the properties that they request BPO’s for, which means that they also need an agent to list the property. These companies often go to the agent who completed the original BPO when it comes time to market the property, rather than having to find another agent in the local market.

One way is to place ads in Apartment finder guides, many people are looking to buy a house sometime. Usually, people are new to an area, and they rent for a few months while they shop around to buy a house.

Place an ad before a movie at a local theater. advertise online via social networking sites.

Real estate farming is a term used to describe a system whereby you can get to become extremely familiar to a large group of people (generally in a specific neighborhood or geographic area). This is accomplished through a slow and laborious (but fun) process of working the people over a long period of time, until they are ripe and ready for harvest. If it’s done correctly and with the right intent, the piece of “farmed” ground can create results year after year.

Can you “Farm” online alone?

NO! BUT it has to be the BASE and CORE of ANY real estate farming that you are trying to do!

Internet Farming And Prospecting by Jim Crawford

This article is what your fellow real estate professionals are reading about real estate farming. In this article, the author, Jim Crawford, states: “Farming is the most effective prospecting tool for cultivating and identifying new potential leads that will generate sales and income for our business.” yet, after saying this, he discourages the reader from getting into TRUE real estate farming by stressing the “downside” of farming: the work of it. Oh, and that it’s so successful that other people do it as well.

Ok. That also reminds me of the downside of most of most careers, isn’t it. The work. Oh, and that SOOOO many people are doing farming.

Let me ask you, how many real estate professionals do you know truly FARM an area? Sure, I get a postcard from one Realtor every month, but has he ever met me? Has he ever done any community service in our neighborhood? Do I know anything about him other than that he sends me a postcard every 4-8 weeks?

Yes, real estate farming is work, but no, although it’s admittedly the most successful, nobody is really putting the system to work effectively. For those that do, utilizing a proper internet marketing AND offline farming system it works WONDERS!

Now, this particular article claims that it’d be more effective to do “virtual” farming online. While that needs to be your first goal… Remember search engine optimization and internet marketing is NOT a switch. It takes time to achieve top ranking, but it must be one of the first things that you do! Also I cannot stress enough to you, do not use a canned website system. Sure there are a lot of well known real estate design companies that can give you all kinds of “templates” but ask yourself would YOU buy from a template website that looked like all of the others? NO… and research has shown that to be true over and over again. These sites are notoriously difficult to use for internet marketing and have such high bounce rates (visitors leaving your site before it even fully loads!) that they can actually HURT your chances more then help. That’s why we recommend our internet marketing partner. They specialize in AFFORDABLE solutions for realtors looking to get all available leads.

Include your website in your farming effort! Why not create a community based website? The site can list phone numbers for the local utilities, list community news, provide contact info for babysitters in the neighborhood, of course with a section covering the neighborhoods real estate activity. This section could list the homes for sell in the neighborhood, as well as some success stories from those that you’ve recently helped buy or sell?

The web should be the base for all of your real world farming.

In brokeragentnews.com, there is an article entitled Is Your Farm Area Right For You? This article outlines some items to use as a gauge to make sure you have chosen the correct area to farm.

These are

• No Major Competitor
• Turnover Rate & Quantity
• and Personality Fit

Check out this great article to make sure you have chosen a Farm that Fits.

Ugly Yellow Signs are just that: Big yellow signs, usually written in magic marker… In a world with thousands of highly polished ad messages, these signs get noticed because they aren’t polished. They are ugly, and hard to ignore.

The UYS system gets people interested through a simple headline such as “Buy a Home- NO MONEY DOWN. (888) 555-8767 ext. 500″ or “Dozens of Condos For Sale: (888) 767-9999.”.

Once people call the toll-free #, their lead information is captured either by caller-id or through asking for their info to be left as a voice mail message.

Some of those that use the caller-id method have a small message on the yellow sign with a disclaimer stating that those who call give permission for telemarketing calls. This may or may not work for the do-not-call list, but that’s the general idea. Just do what you feel comfortable with.

The UYS leads provide a list of people who were interested enough in your headline to call. If they called, odds are they are interested in purchasing. One of the tricks of these leads is to call quickly. When calling these leads, you’ll see a marked difference between calling same day vs. even three days later. If you feel more comfortable, you might want to have a small script in mind for these calls.

As with all lead follow-up calls, during the conversation, you want to ask questiosn to make sure this is someone who really does need your services. Once you have an idea about the kind of lead you’re dealing with, you’ll want to get some type of commitment. For me this was often simply scheduling a time when I could drop off a real estate buyer’s guide.

Special Tip: Calls can only last as long as your signs do. I’ve noticed some signs put 10ft up – probably someone standing on top of a pickup bed. This simple trick could have doubled the time this sign lasted, and doubled the amount of leads it was good for.