Free Real Estate Guide


How tall is the tallest man in your town? Twice as tall as you? Three times?

Probably, he's only 5-10% taller, if that. That's not much. But he's the tallest.

How much work does it take to do the most sales in your office? Twice the work? Three times? To be honest, sometimes it just takes 5-10% more effort. And the reason for this is simple: There are things the others simply won't do, and many won't do the 5-10% that you could easily do, 5-10% more work that will be effective, will have a high impact for the amount of effort involved on your part.

Let me tell you about Mark. Mark was a salesman. He enjoyed sales. He enjoyed getting paid more money because he sold more, and he liked selling more by implementing some of his interesting sales ideas. Whether it was lead generation, marketing, or getting an assistant to help free up his time from paperwork to selling, he would come up with original ideas to increase his sales.

One sales technique that really worked was the "Free Real Estate Buyer's Guide".

I'll simply tell the story as it happened:

Mark hired a local writer to re-write several articles and even chapters of other books into the "Free Real Estate Buyer's Guide". He then went out and solicited advertising from different mortgage companies, home inspection and insurance companies as well as title companies. Between the different real estate related companies, he charged enough to pay for the printing of this booklet (with enough left over for advertising). With paid advertising and plenty of well printed copies, he then placed an ad in the paper which read:

"Free Real Estate Buyer's Guide. Avoid the top 10 mistakes buyers make. Order by voicemail 768-5464." He was inundated with requests each week for the buyer's guide. He had a steady stream of housing buyers calling his line, each one leaving their contact information. None of the advertisers in the magazine were realtors, and he'd be delivering the "Free Real Estate Buyer's Guide" by hand. He'd call each one before hand to "verify their address", oh, and if he happened to ask if they were already working with someone, so much the better, right? And if those already with an agent got theirs in the mail instead? Right! This is much easier than you'd expect! Here's a rough to do list for this real estate leads project:

1. Gather appropriate articles.
There are plenty of copyright free articles available online. PLENTY! For example:

Free Articles at GoArticles.Com - A quick search here netted several free articles where the WORD FOR WORD article could be used as long as the author was given credit.

Ezine Articles - Another free article source.

2. Go make sells calls and sell magazine ads.
Trust me, this was the easiest part. It doesn't have to cost much! Whatever you can get out of the advertisers on the first run, get it! It'll be that much easier to sell them ads the second time because you'll be able to show them the previous editions. Who do you sell to? Well, try anyone interested in marketing to real estate buyers.

3. Organize the articles and ads into a booklet.
Graphic designers are artists, and trust me, if regular artists are starving artists, then graphic designers are their "not-quite-satisfied-after-dinner" cousins. In most areas, you can hire a graphic designer to do some under the table work for as low as $12 an hour. Organizing the booklet into something DECENT could could cost as little as $150 to have made print ready.

4. Print the booklet..
This can be as simple as taking it to kinkos and putting it on 8.5 X 11 paper, or something just a step above that at a local printer.

5. Prepare your voicemail.
Make sure you prompt the callers for the information you're going to need to get them their booklet (and call on them!).

6. Place your classified ads.
You can place them in more than one newspaper, you know!!! Why not max out the thrifty nickel and other sources, but make sure to put some of those advertising dollars into the classified ads.

7. Treat each response as a lead.

8. Deliver the Free Real Estate Guide and start a relationship with an interested real estate buyer!