Leaving a Lasting Impression


When creating real estate sales leads, leaving a lasting positive impression is important. Out of all the people you run into each day, either on a personal or professional basis, only a few will be actively in need of a Real Estate Agent at the time you come into contact. However, most will be in need of a realtor at some point in their future. Your goal should be to leave a positive, memorable impression with everyone you come across, along with a memento or two with your contact information so they'll know how to reach you in the future.

Too many people rely on cheaply printed business cards or personalized pens that dry out the moment the cap comes off to be the sole reminders they leave with potential clients. Stop for a moment and consider how you feel when receiving such trinkets from people in other industries. Most likely, you throw away (or at best, recycle) these items without a second thought.

To leave a lasting impression with these potential sales leads, you need to leave your mark on something that lasts. Invest in high-quality personalized pens or mechanical pencils. The longer they write, the longer the person you give them to will have to look at your name. A working pen rarely winds up in the garbage; in a worst-case scenario, the writing utensil is passed along to someone else, which means all the more exposure for you. Don't hesitate to use them yourself; leave them behind in waiting rooms, at the cashier's station, or anywhere else that someone can use them. The more exposure your name receives, the more potential for creating that future sales lead. If you give out notepads or post-it pads, make sure they're thick enough to last awhile. Also give careful consideration to long-lasting useful items like dual chip clips/magnets, which could keep your name and number on a potential lead's refrigerator for years. Bookmarks, flashlights, or even plastic drink cups with your personalized message also make long-lasting alternatives.

No matter what vehicle you choose to leave your mark behind, keep the message on it short and sweet. Include your name, a unique catch phrase or important credential (i.e. "Chicago Realtor for 25 Years"), and your phone number and/or website address. If you list an overwhelmingly amount of information in such a small space, you risk all of it being overlooked.

Remember the easier you make it for future real estate sales leads to find you, the more likely they will!